Bird's Nest to open Olympic museum
January 18, 2010 | Posted by Chris
In a push to increase earnings and improve profitability, the Bird's Nest National Stadium is working on plans to open an on-site museum that will be dedicated to the 2008 Beijing Olympics, the People's Daily Online reports. A spokesperson from the Beijing Municipal Administration of Cultural Heritage says the project remains in the planning stage and it is too early to comment on when the museum might open or how much admission may cost. Some details have emerged, however, including that the museum is set to occupy 10,000 square meters of the ground floor of the stadium's south side and will feature memorabilia from the Olympic's opening and closing ceremonies, including costumes and instruments. The Bird's Nest and its adjacent sister venue -- the Water Cube aquatic arena -- have made headlines this year for their struggle to remain financially solvent: with high operating costs, their management has sought ways to supplement income from tickets sold to visitors. The result has been a greater focus on commercial events at the Bird's Nest, which is cited as a major reason for the stadium's earnings of 370 million yuan (about $54 million USD) in the year and a half since the 2008 Olympics. "Tour ticket sales barely cover the daily running costs of the stadium, so we are making it more attractive for commercial events," a spokesman for the stadium told Xinhua News.